The story of Tallix begins in Beverly Hills, the most expensive ZIP code in the United States of America, home to some of the world’s most luxurious brands and to celebrity designer Giancarlo Tallarico.
A native of Beverly Hills himself, Giancarlo had a natural-bred inclination towards sophistication, elegance, and opulent detailing. Relentless in his quest for perfection, he was disheartened by the mundanity and discomfort of ill-fit face masks. One day, as he was strolling through the famous Rodeo Drive in Beverly Hills, he stopped to admire a gorgeous couple and sophisticated sense of style, only to be flabbergasted when he observed they were wearing a disposable face-mask. He knew then and there that he had to bring a change of perspective. Giancarlo was to design a collection of luxurious face masks that won’t compromise on style.
That’s how Tallix was created in 2015 and became the world’s first luxury face mask.